On October 21, 2020, LG display officially announced that it has signed a strategic partnership with studio lab, an innovation studio set up by Walt Disney, the world's largest entertainment media company. 

Disney Studio lab is an innovative organization that focuses on film shooting techniques and video production technologies for Disney Animation Studios. According to the strategic agreement signed this time, the two companies plan to start cooperation with OLED TV for content production by Disney imaging experts in the next three years. Through the combination of OLED technology and Disney content, the two companies will provide a new audio-visual experience for Disney fans around the world. 

 First, LG display will provide OLED TVs for content production to the Walt Disney Studios, led by film production companies such as marvel, Pixar, Fox and Lucasfilm. At the same time, we installed LG 88 inch 8K OLED TV in Marvel studio, which produced the "Avenger alliance" series films, and used OLED TV in TV production and post production. In the post production of movies, the display performance of video images is very important in the process of embedding computer images, because the original video should be transformed into the color effect required by the producer. Each pixel on the OLED panel can emit light independently. Compared with LCD, OLED panel has great advantages in color accuracy, contrast and perspective. Therefore, it is evaluated as the best display technology that can reflect the color required by film makers. 

Marvel studio plans to use OLED TV to reflect the aesthetic feeling of higher production level. Eddie Drake, director of technology at Marvel studios, said: "OLEDs provide a unique picture quality and provide the best viewing environment for filmmakers and fans." 

 In addition, the two companies will also carry out a variety of project cooperation, and plan to set up a space for Disney Company to directly experience innovative OLED technologies such as transparency. At the same time, the two companies will actively carry out market promotion cooperation, fully reflecting the high added value of OLED TV such as "low blue light certification" and "no flicker certification" obtained by UL and TUV Rhein. Wu Zhanghao, vice president of LG display TV, said: "LG display has established close cooperation with Disney, the most popular content production company in the world. Disney content produced by OLED TV will bring more touching to everyone. I believe that in the future, individual families can also present Disney content perfectly through OLED TV." "OLED technology will accelerate the development of innovative content and look forward to launching a variety of collaborative projects with LG display in the future," said Matthew Deuel, director of Disney Studio Lab Innovation partnership